KCFB News Releases

March 23, 2010

FOR IMMEDIATE RELEASE:

Kings County Farm Bureau hires Beth Souza as

Communications Director

HANFORD, Calif.— Kings County Farm Bureau is pleased to announce that Beth Souza has been named its new communications director.  Souza will be responsible for the organization’s news and communications, serving as producer and editor of KCFB’s monthly UPDATE newspaper and supervisor of all electronic media.

“The volume and relativity of Beth’s professional experience make her the perfect appointment for this position,” said KCFB Executive Director Diana Peck.  “She will be a great asset to Farm Bureau and its members.”

Most recently, Souza was the communications director for the International Agri-Center in Tulare, producer of World Ag Expo. In her role, she worked with media around the globe to promote the annual event that attracts more than 100,000 attendees and 1,600 exhibitors.

Born and raised in Hanford, she looks forward to living and working in her hometown.

“I’ve always been proud of my hometown and the farming families that live here,” Souza said.  “I couldn’t be happier to be back home working for an organization that I admire. Agriculture in our county and state is challenging, and I want to do what I can to help our community survive and thrive in the future.”

A graduate of Hanford High School, Souza attended Cal Poly, San Luis Obispo, and earned a Bachelor of Science degree in agricultural science with a minor in agricultural communications and agribusiness. 

At Cal Poly, Souza was involved in internships with the California Farm Bureau Federation, the California Foundation for Agriculture in the Classroom and Harris Ranch Beef Company.  Souza also served as managing editor for Cal Poly’s Brock Center for Agricultural Communications. 

“Beth’s resume is quite impressive,” Peck said.  “The fantastic bonus, though, is her outgoing and warm personality.  I can’t wait to get her in front of the camera for our new interactive-video, ag-education program.”

Kings County Farm Bureau is a non-profit, advocacy organization, which represents approximately 800 members of the agricultural community.

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